Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. cast: Name: Joe Pulizzi Name: Jay Baer Name: Kirk Cheyfitz Name: Don Schultz Name: Julie Fleischer Name: Doug Kessler Name: Robert Rose Name: Andrew Davis Name: David Meerman Scott Name: Todd Wheatland Name: Ann Handley Name: Scott Stratten Name: David Jones Name: Greg McCoy Name: Michael Hoflich Name: Marcus Sheridan Name: Mark Schaefer Name: Tom Dickson Name: Katrina Craigwell Name: Christie Poulos Name: David Beebe Name: Lasse Hoegfeldt Name: Rasmus Nielsen crew: Name: Amanda Subler Credit: producer Name: Eric Leslie Credit: director Name: Joe Pulizzi Credit: creator Name: Dan Hoffman Credit: Editor Name: Nathan Sergio Credit: Associate Producer Name: Kevin McIntyre Credit: Associate Producer Name: Andrew Boylan Credit: Camera Name: Joseph Kalinowski Credit: Creative Director Name: Gary Orr Credit: Assistant Editor